In 1955, the Terraglia Family came to America from the city of Avellino in the Campania region of Southern Italy. After settling here in the U.S., brothers Salvatore and Luigi, under the guidance of their parent Giovanni and Assunta opened their first restaurant in 1965. This restaurant was Conca D’Oro located on Front Street in Plainfield, New Jersey. What started as a small family restaurant and pizzeria, they expanded to a 400 seat restaurant with a separate pizzeria.
With the success of Conca D’oro the brothers opened a second restaurant, Portofino, a seafood and steak place. Portofino was located on Somerset Street in North Plainfield. Luna Rossa and La Pizzeria were opened by Sal and Lou in June 1991. Luna Rossa and La Pizzeria are located in Pluckemin, the historic village in Bedminster Township, New Jersey.
After many successful years, Salvatore and Luigi came to the difficult decision to sell Conca D’Oro and concentrate their efforts on Luna Rossa and La Pizzeria.
Close to 5 decades later, the brothers maintain the highest standards when it comes to the quality of fine Italian cuisine. From hand cut veal and chicken, the Black Angus Beef, the vegetables and seafood that are delivered fresh daily, to Sal’s homemade tiramisu which is like no other. We cannot forget Sal’s homemade pasta which is featured on the menu daily. Each dish is made fresh to order.
Beyond the traditional Italian dishes, you will find a variety of other selections on our menu or daily specials. From our famous Stuffed Portobello Mushroom, to the Fried Calamari that hundreds of faithful customers swear it is the best in the state! La Pizzeria, not to be outdone by the generous portions has some signature pizza of its own, the biggest and most famous is our Lasagna Pizza. One slice is a meal! Layered and prepared fresh daily, you have to call ahead or get in early for lunch if you want a slice!
Besides great food, the brothers are also interested in their community. La Pizzeria has sponsored a little league team in the Bedminster-Far Hills area since 1995. They have donated gift certificates, food, and time in the form of cooking demonstrations to various organizations in the community. You can also find us at Fall Fest!
With family being a strong tradition amongst the brothers, you will see a third generation of the family also at Luna Rossa. At any given point you can find a member of the family on premise to ensure the highest quality of service and product. We are proud to be the oldest restaurant in Somerset County.
From our family to yours, Buon Appetito!
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